Cars Show Room

A company's image can be a burden and a blessing. Volvo, for example, remains keen on ditching its image for boxy, lackluster automobiles, but it's eager to capitalize on its reputation for safety. With its sale from Ford's empire looming on the horizon, the Swedish automaker has been hard at work to spruce up its image, and this is the latest result.

Though predictably toned down for public consumption, the production-ready Volvo S60 sedan bears close resemblance to the stunning S60 Concept that debuted at the Detroit Auto Show nearly a year ago. Gone are the suicide rear doors and the flashy panoramic roof, and the shape of the headlights have been toned down just a touch, but the coupe-like roofline and the aggressive overall styling stay.

On the safety front, the new S60 features a new Pedestrian Detection system that – you guessed it – detects pedestrians and brakes the car to a full stop from up to 30 mph if the driver fails to react.

The new sedan will debut at the Geneva Motor Show next March, with production slated to begin at Volvo's plant in Belgium early next summer. Once out on the road, the new S60 will be gunning for the likes of the BMW 3 Series, Audi A4, Acura TL and Mercedes-Benz C-Class, all of which comprise of the most competitive segments in the industry. In the meantime, Trollhattan has released a pair of images you can view in the gallery below and a short press release which we've posted after the jump. Thanks for the tips, everyone!